We know for a sure that the COVID-19 pandemic. A worldwide health disaster that continues to afflict most regions of the world. With India being one of the hardest hit, will go down in history as the most catastrophic moment the world has ever seen. And if not for the world, then for India.
In these trying times, every firm and industry has had to and continues to struggle to stay afloat. India was recently hit by the second wave of COVID, and according to the Centre for Monitoring Indian Economy (CMIE). The number of salaried and non-salaried employees fell from 398.14 million in March to 390.79 million in April. Marking the third consecutive month of job losses; this number was 400.7 million in January.
However, not all firms were forced to fire their staff or resort to these drastic steps as a result of the chaos. In reality, these are some of the enterprises that have produced a higher profit than in the pre-pandemic environment. And that is exactly what we will examine here.
Let us discuss 3 such business industries that will rule post-pandemic:
Digital Marketing
People are spending more time online than ever before. And brands that have relied on traditional marketing and advertising for years are increasingly adapting to the numerous methods of online marketing.
With the increased use of the internet and an ever-increasing number of individuals using online channels such as Facebook, YouTube, Instagram, Linked In, and Twitter. It is clear that businesses must make the online shift in order to reach their target audiences.
Not only that, but the pandemic has influenced people's purchasing behavior, with many opting for e-commerce platforms rather than visiting traditional establishments.
The relevance of digital marketing has expanded over time, and the pandemic is a testament to its strength. Dynamic digital marketing methods are ideal for business advertising both during and after a pandemic.
If there was ever a good moment to engage your brand in Digital Marketing or become a part of the industry, now is the time!
If you're trying to grow your business digitally after the epidemic. You may contact us, and our experts will be more than delighted to help.
Telemedicine
It's easy to imagine telemedicine's success in the post-pandemic environment. COVID-19 has taught us how to accept the concept of telemedicine, and they are, believe it or not, learning to embrace it as well.
According to an SYKES poll, over 60% of respondents stated the epidemic had increased their readiness to use telemedicine. Despite the fact that telehealth poses a significant technological challenge. Not only for people who are hesitant to try new ways of health care. But also for health professionals who are unfamiliar with technology. The pandemic has forced consumers and healthcare professionals to become telehealth providers out of necessity.
While virtual doctor visits will eventually give way to in-person meetings. The simplicity of virtual visits and doctors' investments in telemedicine software ensure that it is here to stay.
Influencer Marketing
It had to be the creators if the pandemic has worked out in their favor! They've shown up in droves, leveraging their platforms like never before, and reaping the benefits.
Influencer marketing is a combination of digital and social media marketing. And one of the key reasons for its rapid growth is that these influencers have the ability to capture the attention of millions, if not billions, of people.
Influencers are a brand in their own right, with millions of followers on platforms like Facebook, Instagram, and YouTube (with Instagram being the most popular), and there's no stopping them!
Post Script:
COVID-19 has served as a wake-up call for a lot of people. Whether it be branding, realizing and accepting the importance of digital marketing for long-term growth and success. India's healthcare system finding a ray of hope in Telemedicine, or Influencers making the most of the pandemic and positioning themselves as not just eligible but also one of the smartest choices.
